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Project concert stage with a band and a "Słowem w twarz" banner during an outdoor event.
ProjectPublished

Rybnik and surrounding area / organizational development

Institutional Strengthening of the Organization

PROO Priority 1a

/projekty/wzmocnienie-instytucjonalne-organizacji

Project summary

Project area

Rybnik and surrounding area / organizational development

Implementation period

Mar 1, 2020 - Dec 31, 2022

Funding programme

PROO Priority 1a

NIW-CRSO

Funding amount

PLN 700,000

Own contribution

PLN 0

Top outcomes

Delivery time

34 months

The project ran from March 2020 to December 2022.

Communication reach

93 902

Total number of visits and content views recorded in the brand awareness measurement.

Event audiences

1,996 people

Estimated and reported number of participants in events delivered as part of the project.

About the project

The “Institutional Strengthening of the Organization” project was a three-year process of building stable foundations for the Association’s work. We focused on developing organizational capacity, increasing brand recognition, and strengthening the team’s potential in parallel. As a result, the organization was able to operate more systematically: run larger cultural initiatives, professionalize day-to-day work, and cooperate more effectively with local partners.

Process

The project covered four main areas. The first concerned promotion and communication: we consistently built our presence on social media and in local media, implemented direct marketing, and organized fundraising activities. This translated into greater visibility for the organization and lasting relationships with media and business partners.

The second area was operational capacity. We created and equipped a headquarters combining office functions with a workshop and social space, and we supplemented the equipment needed to deliver cultural events. This gave the organization its own stable environment for work and for producing socio-cultural activities.

The third element was an integration and training trip for the most engaged people: members, volunteers, artists, and collaborators. It was a moment to summarize several years of work, organize experiences, and set directions for further development.

The fourth area was a series of cultural events and workshops. We delivered a broad program of activities for residents, including young people, combining artistic, educational, and integration-focused actions. In practice, the project linked institutional development with everyday substantive work for the community.

Results

Key metrics and outcomes

Delivery time

34 months

The project ran from March 2020 to December 2022.

Communication reach

93 902

Total number of visits and content views recorded in the brand awareness measurement.

Event audiences

1,996 people

Estimated and reported number of participants in events delivered as part of the project.

Development workshops

26 workshops

Number of workshops conducted to develop participants' competencies.

Retained volunteers

18 people

Number of volunteers who remained active in the organization’s activities.

Impact

What changed thanks to the project

The most important result of the project was a lasting strengthening of the organization at the operational, staffing, and image levels. The Association increased its capacity to independently deliver events, coordinate the team more effectively, and plan activities long-term. At the same time, communication reach and the number of audiences grew, resulting in a stronger presence of the organization in the region.

An important effect also concerned social capital: maintaining and developing the volunteer team, building a collaborative community around culture, and raising the competencies of workshop participants. The project left not only infrastructure and work tools, but above all a proven operating model that the organization uses in subsequent initiatives.

Photo from the event and project activities “Institutional strengthening of organizations.”
Photo from the event and project activities of Institutional strengthening of organizations.
Photo from the event and project activities: Institutional strengthening of organizations.
Photo from the event and activities of the project “Institutional strengthening of organizations.”
Photo from the event and project activities of “Institutional Strengthening of Organizations.”
Photo from the event and project activities: Institutional strengthening of the organization.
Panel discussion participants during an event held as part of the project.
Photo from the event and project activities: Institutional strengthening of the organization.
Photo from the event and project activities of Institutional strengthening of organizations.
Project promotional materials at the event booth.
A musician plays bass guitar on stage during an outdoor concert.
The vocalist sings into a microphone during the project's outdoor concert.
Project concert stage with a band and a "Słowem w twarz" banner during an outdoor event.
Photo from the event and project activities “Institutional strengthening of organizations.”
The audience sits under a tent and applauds the concert during the event.
Photo from the event and project activities: Institutional strengthening of the organization.

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