Project area

Rybnik and surrounding area / organizational development
Institutional Strengthening of the Organization
PROO Priority 1a
Project summary
Implementation period
Funding programme
PROO Priority 1a
NIW-CRSO
Funding amount
Own contribution
Top outcomes
Delivery time
34 months
The project ran from March 2020 to December 2022.
Communication reach
93 902
Total number of visits and content views recorded in the brand awareness measurement.
Event audiences
1,996 people
Estimated and reported number of participants in events delivered as part of the project.
About the project
The “Institutional Strengthening of the Organization” project was a three-year process of building stable foundations for the Association’s work. We focused on developing organizational capacity, increasing brand recognition, and strengthening the team’s potential in parallel. As a result, the organization was able to operate more systematically: run larger cultural initiatives, professionalize day-to-day work, and cooperate more effectively with local partners.
Process
The project covered four main areas. The first concerned promotion and communication: we consistently built our presence on social media and in local media, implemented direct marketing, and organized fundraising activities. This translated into greater visibility for the organization and lasting relationships with media and business partners.
The second area was operational capacity. We created and equipped a headquarters combining office functions with a workshop and social space, and we supplemented the equipment needed to deliver cultural events. This gave the organization its own stable environment for work and for producing socio-cultural activities.
The third element was an integration and training trip for the most engaged people: members, volunteers, artists, and collaborators. It was a moment to summarize several years of work, organize experiences, and set directions for further development.
The fourth area was a series of cultural events and workshops. We delivered a broad program of activities for residents, including young people, combining artistic, educational, and integration-focused actions. In practice, the project linked institutional development with everyday substantive work for the community.
Results
Key metrics and outcomes
Delivery time
34 months
The project ran from March 2020 to December 2022.
Communication reach
93 902
Total number of visits and content views recorded in the brand awareness measurement.
Event audiences
1,996 people
Estimated and reported number of participants in events delivered as part of the project.
Development workshops
26 workshops
Number of workshops conducted to develop participants' competencies.
Retained volunteers
18 people
Number of volunteers who remained active in the organization’s activities.
Impact
What changed thanks to the project
The most important result of the project was a lasting strengthening of the organization at the operational, staffing, and image levels. The Association increased its capacity to independently deliver events, coordinate the team more effectively, and plan activities long-term. At the same time, communication reach and the number of audiences grew, resulting in a stronger presence of the organization in the region.
An important effect also concerned social capital: maintaining and developing the volunteer team, building a collaborative community around culture, and raising the competencies of workshop participants. The project left not only infrastructure and work tools, but above all a proven operating model that the organization uses in subsequent initiatives.
















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